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Author Marketing Ideas is an independent information website, published on authormarketingideas.com. Practical book marketing for self-published and small press authors: launch plans, social media, reviews and when to hire a marketing agency.

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Lecteur annotant un manuscrit non définitif à côté d’une liseuse et d’un carnet de retours.

03/11/2026

Advance Reader Copies : trouver et guider ses premiers lecteurs

Pourquoi préparer des advance reader copies ? Une advance reader copy, ou ARC, est une version anticipée d’un livre envoyée à des lecteurs avant sa publication. Elle peut...

Auteur indépendant présentant son livre à une bibliothécaire dans une bibliothèque locale.

02/11/2026

How to Pitch Local Bookshops and Libraries as a Self-Published Author

Why local venues deserve a specific approach Self-published authors often approach bookshops and libraries with one broad objective: to get their book stocked or presented to readers. That objective is...

Une autrice échange avec trois lecteurs autour d’exemplaires d’un livre dans un bureau lumineux, dans une ambiance collaborative et transparente.

30/10/2026

How to Build an Early Review Team Without Violating Book Retailer Policies

Keep a record of who received an ARC, when it was sent, and what wording was used. This creates a transparent audit trail and helps you spot accidental pressure in...

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25/10/2026

Build a Strategic Book Launch Roadmap Before Release Day

A book launch plan should begin with a clear business objective, not with a list of promotional tasks. Decide what success means for this release: reaching a sales target, building...

26/02/2023

Can Marketing Agencies in London Help Self-Published and Small Print Authors Promote Their Books?

Standing out from the crowd is one of the greatest advantages a self-publisher has over their peers in the industry. Efforts to self-publish a book, the time, the money, and...